Subaru is a Japanese automobile manufacturer known for its unique combination of all-wheel-drive (AWD) technology and Boxer engines. Subaru's parent company, Subaru Corporation, previously known as Fuji Heavy Industries, was founded in 1917. The automotive division was established in 1953, and the first Subaru car, the Subaru 360, rolled off the production line in 1954.
Subaru gained significant attention and a loyal customer base, particularly in the US, with its emphasis on rugged and reliable vehicles. It has become synonymous with outdoor adventure, partly due to its marketing efforts and robust, AWD vehicles that appeal to nature enthusiasts and those living in areas with challenging weather conditions.
One of the standout features of Subaru vehicles is the horizontally opposed Boxer engine, which offers a low center of gravity and smooth operation due to its design. The Boxer engine has been a signature of Subaru since 1966.
Subaru offers both naturally aspirated and turbocharged versions of their engines, providing a range of power and efficiency options for consumers. Read more
Subaru's Symmetrical All-Wheel Drive system is another distinguishing feature. It provides excellent traction and stability, particularly in inclement weather. Nearly all Subaru models come standard with AWD, a rarity in the industry.
Subaru vehicles are known for their longevity and durability. Many owners report their cars lasting well over 200,000 miles with proper maintenance.
Subaru's advanced driver-assist system, known as EyeSight, includes adaptive cruise control, lane departure warning, and pre-collision braking. This system has received high marks for safety and convenience.
Subaru's marketing has leaned into the brand's appeal to outdoor enthusiasts, and many models come equipped with features like roof racks, increased ground clearance, and X-Mode for off-road driving.
Subaru has a strong reputation for safety, with many models earning top marks in crash tests. The brand emphasizes its commitment to safety through its Subaru Global Platform, which aims to enhance crash safety, stability, and comfort in its vehicles.
Subaru has enjoyed a steady increase in sales over the past few decades, particularly in the United States, where the brand has a loyal following. The company's commitment to AWD, Boxer engines, and safety has resonated with customers, and Subaru has cultivated a strong community of enthusiasts.
Popular models like the Outback, Forester, and Impreza have driven sales, and the performance-oriented WRX and WRX STI have a dedicated fanbase among driving enthusiasts. Subaru sold over 900,000 vehicles in the United States in 2019, a record for the brand.
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