Established in 1909 as Suzuki Loom Works for the weaving loom industry, Suzuki Motor Corporation, a Japanese multinational, transitioned into the automotive sector in 1937. Today, it is one of the world's leading automobile, engine, and motorcycle manufacturers, known for its range of small cars and off-road vehicles.
Suzuki’s automotive journey began with the creation of the "Power Free," a motorized bicycle in 1952, laying the foundation for Suzuki's commitment to creating affordable, reliable vehicles. In 1955, Suzuki introduced its first mass-produced car, the Suzulight, which brought many modern car features to the Japanese market for the first time, such as front-wheel drive, four-wheel independent suspension, and rack-and-pinion steering.
Through the decades, Suzuki has launched various notable models, including the Jimny (a mini 4x4), the Swift, and the Vitara. The company also enjoyed success in motor racing, particularly in motocross and road racing categories.
The K-Series engines, used in models like the Swift and Baleno, are well-regarded for their fuel efficiency and emission performance. For instance, the 1.2-litre Dualjet engine available in the Swift provides a maximum output of 90 PS and a maximum torque of 113 Nm.
Meanwhile, the Boosterjet direct-injection turbo engine, as found in the Vitara, delivers high torque from low revs for a dynamic drive and better fuel efficiency. The 1.4-litre Boosterjet engine generates a maximum output of 140 PS and a maximum torque of 220 Nm.
Suzuki is celebrated for its range of compact, reliable, and fuel-efficient vehicles. The company's design philosophy focuses on uniqueness and bold designs, as seen in the distinctive, sporty aesthetics of the Swift or the rugged, practical appeal of the Jimny.
Suzuki vehicles are generally well-equipped with features, depending on the model and variant. This includes the latest infotainment systems, comfortable seating, and safety equipment such as ABS, EBD, airbags, and stability control. Certain models also offer advanced safety features, including collision detection and automated emergency braking systems.
Suzuki has experienced considerable success in various markets worldwide, especially in Asia. In India, for instance, Suzuki, through its subsidiary Maruti Suzuki, holds a significant market share, with several models regularly topping the sales charts.
In 2019, Suzuki was the fourth biggest automaker in Japan, and the 10th biggest worldwide by production volume. As of 2021, Suzuki has production facilities in 23 countries and distribution in 133 countries.
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