Founded by Enzo Ferrari in 1939 out of Alfa Romeo's race division as Auto Avio Costruzioni, Ferrari has become one of the most prestigious and well-known luxury sports car manufacturers globally. The first car to bear the Ferrari name, the 125 S, was produced in 1947. Since then, the prancing horse logo has become synonymous with speed, luxury, and exclusivity.
Throughout its rich history, Ferrari has been known for its continued participation in racing, especially in Formula One, where it is the most successful racing team, holding the most constructors championships and having produced the highest number of winning drivers.
Ferrari's engine characteristics are a key part of the brand's identity. The company is known for its V8 and V12 engines, although they have also experimented with other formats. The engines are known for their high-revving nature, producing a characteristic exhaust note that is unmistakable.
In recent years, Ferrari has also been incorporating hybrid technology into their powertrains, as seen in models like the SF90 Stradale and LaFerrari. Read more
Ferrari's lineup of vehicles is diverse, ranging from the entry-level Portofino to the range-topping SF90 Stradale. Each model offers a unique blend of performance, luxury, and design.
Features common to many Ferrari cars include high-performance Brembo brakes, magnetorheological suspension, F1-Trac traction control, E-Diff electronic differential, and a 7-speed dual-clutch transmission. The interiors, often clad in premium leather and carbon fiber, offer a perfect blend of comfort, luxury, and sportiness.
Ferrari is also known for its customization program, allowing clients to personalize their cars down to the smallest detail, making each Ferrari a unique piece of art.
Ferrari operates on a business model of maintaining exclusivity. The company intentionally limits its production numbers to preserve the exclusivity of its cars. In 2022, Ferrari delivered 13,221 vehicles, reflecting the brand's selective approach and success in maintaining a climate of exclusivity.
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